Rarely viewed photographs from the National Publicity Studios (NPS) collection held by Archives New Zealand are brought to life in a new contemporary art form through an exhibition by Auckland-based artist and writer Emil McAvoy.
Mr McAvoy was the recipient of the Archives New Zealand Scholarship awarded in 2007 to commemorate 50 years of archival legislation in New Zealand.
Archives New Zealand’s acting Chief Executive Greg Goulding says the scholarship encouraged the innovative use of Archives New Zealand's collections.
“Many of the archives held in our repositories are rarely viewed because their condition requires them to be kept in a climate controlled environment. We are delighted Emil’s exhibition brings to life these rarely seen images in a way that can be enjoyed by the wider community,” Mr Goulding said.
Issues & Returns: Borrowings from the National Publicity Studios Archive features a unique selection of 20 photographic prints taken from original NPS negatives for which no prints previously existed.
“I hope they will be both celebrated for their contribution to our national self image, along with the NPS wider contribution to our visual and material culture,” Mr McAvoy said.
The images document NPS display products promoting trade, tourism and public relations in the post World War Two period, and were shot in the studios themselves.
The NPS was established in 1945 as part of the Information Section of the Prime Minister's Department. The studios remained the official documenters and publicists of New Zealand from the 1920s through to the late 1980s.
The exhibition debuts at the Elam School of Fine Arts Graduate Show, 20-21 November at the University of Auckland, and is free and open to the public. Mr McAvoy intends touring the exhibition at a later date. For more information: www.emilmcavoy.com